The Importance of Investor Relations & Engaging with Your Investors
Learn how to develop a successful investor relations strategy that will help you connect with potential investors, analysts, and your team. Whether you are just beginning to create an IR strategy or updating your current one, it is good to reevaluate your processes and find new ways to engage investors. This guide will cover essential functions and build your investor relations strategy.
The strategic management responsibility of investor relations integrates finance, communications, and marketing to effectively flow information between a company and the investment community and other stakeholders. This is due to the many changes in the equity markets (activist investments, ESG, proliferation of index funds) that have profoundly altered the nature and function of Investor Relations Firm...